The average total compensation for a Marketing Manager in US is $100,375. Marketing Manager salaries are based on responses gathered by Built In from anonymous Marketing Manager employees in US. Learn to create marketing content, use social media to amplify your message, make content discoverable in search, run ad campaigns and advertise on Facebook. Additionally, learn how display and video ads work and how to market with email, and measure and optimize with Google Analytics.
The countries with the highest cost of living in Europe include Switzerland, the United Kingdom, Ireland, and Denmark. The BLS is committed to providing data promptly and according to established schedules. Automated retrieval programs (commonly called “robots” or “bots”) can cause delays and interfere with other customers’ timely access to information. Therefore, bot activity that doesn’t conform to BLS usage policy is prohibited. Please help us protect Glassdoor by verifying that you’re a
real person. If you continue to see this
message, please email
to let us know you’re having trouble.
Featured Content
A senior level accountant with 7-12 years of experience enjoys an average annual salary of $188,578. The VP of marketing is responsible for creating a cross-functional marketing plan that drives the marketing department’s overall strategy forward. They define and balance the marketing work that the team will accomplish to achieve the department’s objectives. The VP of marketing manages leaders within the broader marketing team and reports into the CMO or CEO, depending on the size of the organization. Experience is generally the main factor that influences a marketing manager’s salary — seniority within an organization is often the driving factor. In some fast-growing industries, marketing professionals may have the opportunity to step into senior roles relatively early in their careers.
Some industries need marketing managers who understand how to communicate and engage with niche audiences. Financial services and insurance companies tend to be bigger, established enterprises — which likely explains the higher average salaries in those industries. The CMO is an executive-level role responsible for the success of an organization’s marketing department.
Mobile Brand Marketing Manager
The average salary for a marketing manager, a generalist title for someone who plans and oversees a variety of marketing activities, can range from $49,000 to more than $120,000 annually. This digital marketing course is designed for students with a range of professional experiences — including beginners. You’ll take a deep dive into the essential channels and tactics behind effective campaigns. Get hands-on experience with social media, search strategy, conversion optimization, Google Analytics, and more. To be considered qualified for a marketing manager role, marketing professionals should begin by strengthening their educational background.
Build a foundation for the next phase of your career by securing marketing certifications through Udacity. You know if you are being paid fairly as a Marketing Manager if your pay is close to the average pay for the state you live in. For example, if you live in Washington you should be paid close to $107,931 per year.
Marketing Manager Salary by Years of Experience
Marketing managers are typically mid-level roles within a company’s marketing department. This role may report to a senior marketing manager, director of marketing or VP of marketing. Although they are often individual contributors, sometimes they manage direct reports. They may work closely with sales and product teams to establish marketing strategies and track the success of campaigns. By building out their education and gaining work experience, marketing managers will develop a versatile marketing skill set that they will be put to work in a marketing manager role. A deep understanding of customer needs and SEO principles are also two top marketing skills that marketing managers should have at the ready when beginning any project.
A marketing manager can be assigned to a single product, a product line, a brand, or the entire company. The manager typically must incorporate a variety of input from creative, research, advertising, and sales teams. A marketing manager with 0-2 years of experience earns an average entry-level salary of $77,612. A mid-career accountant with 3-6 years of experience makes $104,550 a year on average.
Similar Jobs to Marketing Manager
Building a portfolio of ad campaigns, SEO writing and social media experience is an important step for an aspiring marketing manager. Marketing managers handle the strategy, content creation, budgeting and collaboration involved in developing marketing campaigns. Marketing managers may also oversee a team of marketers who use their specialties to execute campaign requirements. Here’s what to know about a marketing manager’s salary, needed skills and how to become one.
Marketing managers are responsible for establishing and maintaining a company’s marketing strategies and campaigns. Marketing managers can be found across industries and work in a variety of mediums ranging from digital to print to media. The main objective of marketing managers is to spread awareness of their brand’s products or services and grow the customer base. A marketing manager could make as low as $45,000-$60,000 starting out, but the average salary is $108,000. As with most careers, education level impacts a marketing manager’s salary. Most marketing managers have a bachelor’s degree, but those with graduate degrees, like an MBA, tend to earn higher salaries.
The program’s content is curated by the General Assembly digital marketing advisory board so that you are able to meet the evolving employer demands of a digital marketer. The outlook for professionals working in digital marketing is promising. The U.S. Bureau of Labor Statistics predicts that there will be an average of 35,000 marketing jobs open each https://wizardsdev.com/en/vacancy/marketing-manager/ year from 2021 to 2031. Marketing managers are essential to a company’s growth strategy, as they help run advertising campaigns and develop and manage content creation, promotions and social media. Marketing managers work closely with a team of marketers to help develop marketing strategies, create content and measure marketing performance metrics.
- The lowest average marketing manager salary states are Alaska, Florida, and Mississippi.
- Additionally, the marketing manager position requires a great deal of both cross-team collaboration and time spent guiding team members through the requirements of a project.
- Additionally, learn how display and video ads work and how to market with email, and measure and optimize with Google Analytics.
- The average additional cash compensation for a Marketing Manager in US is $9,211.
- Marketing managers are typically mid-level roles within a company’s marketing department.
California pays Marketing Managers the most in the United States, with an average salary of $113,956 per year, or $54.79 per hour. The cost of living in coastal states is typically higher than the national average. For example, California has the third-highest cost of living in the United States, while New York ranks fourth.
